Mole Hill Bikes History
We’re a Family Shop – Providing You with Quality Cycling Products
Welcome to Mole Hill Bikes, your full service bicycle shop located in the Central Shenandoah Valley of Virginia, just 5 min south of Harrisonburg on Route 42. We strive to give you competitive pricing along with our good old fashioned service. We’re a family run shop, providing quality cycling products. We stock over 600 bikes, including electric bikes, adult recreation/fitness, mountain, touring, road, and children's bikes. Whatever your riding style or budget we have a bike for you. Stop by to test ride your next bike or to get your current bike tuned by one of our bike technicians.
In the mid-eighties, Gerald Knicely saw the need for a bike shop in the Dayton area. After learning that Back Alley Bikes had closed in Harrisonburg, he was able to purchase their equipment and inventory with a loan from an uncle. Mole Hill Bikes was started in a storage building that Gerald built on his dad’s dairy farm, at the base of Mole Hill, a small mountain in the heart of the Shenandoah Valley.
In 1992, Gerald purchased the Dr. Jake Huffman property, added on the existing showroom and moved the shop to Dayton.
Today, 30 years later, Mole Hill Bikes continues to provide personal service and value to you and all our other customers in the Shenandoah Valley and beyond.
Why Choose Mole Hill Bikes?
QUALITY & VALUE
We hand-pick our products from the best bicycle brands in the world, so that you don't have to. By doing this we are able to offer you competitive pricing, quality products, and the best customer service in the industry.
FRIENDLY STAFF
We aren't your average bike shop. Our staff is helpful and passionate about cycling, and most of them have been with us for over 15 years. We will listen to your needs and work hard to help you find precisely the right products for you.
HIGH QUALITY SERVICE
Bring your bike in to let our service technicians give it the love it deserves. Our head bicycle technician has been with us since 1992 and has a wealth of knowledge to help fix your most challenging problem.
SHOP EMPLOYEES
GERALD KNICELY
Store Owner
Gerald continues to manage the day to day details of Mole Hill Bikes. He loves the challenge of researching brands and products to find options that offer exceptional quality and value to the customer. Providing quality products and personal service is still a top priority for each customer. He enjoys gardening and working outside in general. He is always looking for a new place to go camping with his wife and five children, especially if it has a nearby rail trail to bike on.
JORDAN KNICELY
Sales/Marketing Manager
I am the Sales and Marketing Manager here at Mole Hill Bikes, as well as the shops dedicated Electric Bike Manager. Being the son of Gerald Knicely, the founder and owner of Mole Hill Bikes, I have been in the cycling industry and involved in the shop all of my life. I completed my Associates degree in Business Management from Blue Ridge Community College in May of 2020, and now work full time at the shop.
I was married in September of 2020 to my beautiful wife Kayla. We both love cycling and traveling. I have been fortunate enough to travel to the lower 48 states, Belize, Mexico, Puerto Rico, Malaysia, and Thailand over the last few years and hope to do more of that in the future. My wife and I love the outdoors and are always looking for a new place to hike or bike.
You can contact me directly at jordan@molehillbikes.com.
ALFRED WITMER
Master Bicycle Technician
Alfred, whose sole transportation is a bike, has been riding the five miles from his house to work since he started working for us in 1992. He is a veteran bicycle technician of almost 30 years, and there is rarely a bike problem that he can't fix.
Alfred hobbies include cutting wood, birding, and attending all of the local auctions. He has an extensive bike collection, which is large enough that he can’t give you the exact number of how many he owns.
Andrew Johnson
Bike Unboxing and Prep
Andrew is a fun loving young man who loves spending time on his mountain bike. When he is not here at the shop or at school, he can often be found at Massanutten prepping for his next enduro race.
Andrew has been working for us since March of 2021. He mostly unboxes bikes and preps them for the showroom floor as well as other odd jobs around the shop.
Aidan Bostic
Bike Unboxing and Prep
Aidan is a computer nerd that loves to ride bike. He has been working here since April of 2021. His current bike is a 2021 Giant Trance Advanced 27.5 which he races in the VAHS and NICA racing series. He has been riding on the ShenRock bike team for over 5 years. His hobbies include riding bikes, programing, gaming, and magic the gathering.
Jubal Showalter
Bike Unboxing and Prep
Hey, my name is Jubal. I started working here at Mole Hill in April of 2022. I love mountain biking and so I think this is a great place to work. My main job is to unbox and assemble bikes. I also like reading book , playing softball at school and shooting my bow.
PUBLIC RELATIONS STAFF
SHANNON HIRTRITTER
Ride Coordinator; Public Relations; Social Networking
In 2015, Shannon started leading the “No Drop” mountain bike rides for Mole Hill Bikes. He has continued as ride coordinator/ambassador for the shop leading road/gravel group rides on Monday nights throughout the riding season.
Shannon loves spending time on his bike and you will often find him and his son Rowan on the local trails in the National Forest and Massanutten. During the racing season Shannon helps coach the ShenRock Bike Team, which focuses on improving the riding skills of young cyclists. His son races in both NICA and VAHS MTB Series and you just might see them set up under the Mole Hill tent if you are at one of these races.
In the summer of 2022, Shannon, Rowan and some friends did a hut to hut ride in Colorado bike packing their way through the mountains.