About Us


Mole Hill Bikes History

We’re a Family Shop – Providing Quality Cycling Products

Welcome to Mole Hill Bikes, a full service bicycle shop located in the Central Shenandoah Valley of Virginia. We strive to give you competitive pricing along with our good old fashioned service. We’re a Family Shop-Providing Quality Cycling Products.

In the mid-eighties, Gerald Knicely saw the need for a bike shop in the Dayton area. After learning that Back Alley Bikes had closed in Harrisonburg, he was able to purchase their equipment and inventory with a loan from an uncle. Mole Hill Bikes was started in a storage building that Gerald built on his dad’s dairy farm, at the base of Mole Hill, a small mountain in the heart of the Shenandoah Valley.

In 1992, Gerald purchased the Dr. Jake Huffman property, added on the existing showroom and moved the shop to Dayton.

Today, 30 years later, Mole Hill Bikes continues to provide personal service and value to each customer in the Shenandoah Valley and beyond.

Why Choose Mole Hill Bikes?

Quality & Value

We hand-pick our products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

High Quality Service

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Shop Employees

Gerald Knicely

Store Owner

Gerald continues to manage the day to day details of Mole Hill Bikes. He loves the challenge of researching brands and products to find options that offer exceptional quality and value to the customer. Providing quality products and personal service is still a top priority for each customer. He enjoys gardening and working outside in general. He is always looking for a new place to go camping with his wife and five children, especially if it has a nearby rail trail to bike on.

Jordan Knicely

Head of Sales/Marketing

Jordan is our head of sales and marketing. He is currently in college at Blue Ridge Community College and is studying business marketing.He enjoys all types of athletic activities including cycling, running, weightlifting, swimming, and snowboarding. He is is the son of Gerald Knicely and has spent his entire life in and out of the shop. Jordan also loves to travel. He has been to all of the lower 50 states, Canada, Mexico, Belize, and Puerto Rico. He is also looking forward to spending several weeks this summer in Thailand on a mission trip. 

Alfred Witmer

Master Bicycle Technician

Alfred, whose sole transportation is a bike, has been riding the five miles from his house to work since he started working for us in 1992 . He is a veteran bicycle technician of over 24 years, that enjoys cutting wood, birding, and attending all of the local auctions. He has an extensive bike collection, which is large enough that he can’t give you the exact number of how many he owns.

Patrick Rohrer on a Giant XTC at the SM100

Patrick Rohrer

Bicycle Technician

Hi! I’m Patrick Rohrer, and I began working at Mole Hill Bikes in December of 2014. The past several years at the shop has kept me busy repairing, building, and selling bikes. In late 2018 I moved to working part-time at the shop and also part-time at a local engineering firm. I am still very much in the cycling world though, and chances are you'll see me out on a fire road or mountain trail.

Public Relations Staff

Shannon Hirtriter

Ride Coordinator; Public Relations; Social Networking

In 2015 I started leading the “No Drop” mountain bike rides for Mole Hill Bikes. I’ve enjoyed meeting new friends and making memories on the trails. I also enjoyed representing Mole Hill Bikes in the Virgina Off Road Series.

Shannon continues to support the bike shop through public relations, coordinating group rides and organizing social events.

Your Complete Cycling Resource

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.

Experienced Employees

Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.

Full Service Center

Our qualified professional bicycle technicians service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.